On November 12, 2007, Mediaweek published an editorial by Aaron Conti, president of isd, inc., a media auditing and analysis firm, with regards to Ad-ID:
http://www.mediaweek.com/mw/departments/columns/article_display.jsp?vnu_content_id=1003670932
This editorial contained many inaccurate claims and Mediaweek agreed to give me an opportunity to respond in an editorial that ran in the December 3, 2007 edition.
http://www.mediaweek.com/mw/departments/columns/article_display.jsp?vnu_content_id=1003679924
I have spoken at length with Aaron Conti, and the opinions he expressed were based on outdated assumptions, and misunderstandings between Mr. Conti and Ad-ID dating back to 2003. Mr. Conti is a passionate and sincere advocate for e-business, and open standards in our industry. I expect he will continue to watch Ad-ID’s progress, comment, criticize, and keep us honest, as I expect the entire industry to, in our efforts to bring the advertising industry into the 21st century. This is the only way solutions will reflect the needs of the entire industry.
As I said in my first blog entry, “I look forward to lively conversations, toward the common goal of increasing productivity, by moving e-business in the advertising industry forward.”
