Ad-ID, the Web-based coding system, is the only system authorized and supported by the 4A's and the ANA.
Advertisers and their agencies have until October 1 to activate with Ad-ID and avoid the one-time activation fees.
When the old coding system, ISCI, was withdrawn last year, advertisers and their agencies were given until July to register their prefixes with Ad-ID, at no charge, and until August to purchase the necessary code contracts. That deadline was subsequently extended to September and October, respectively.
The Ad-ID team has hosted hundreds of meetings with agencies, advertisers, systems vendors, lawyers and media outlets, either face-to-face, via conference calls and webex demos all over the country. Ad-ID has also hosted four Webinars, which were all well attended.
The response to Ad-ID has been extraordinary. There are now more than 700 advertisers signed up--and that includes 54 of the top 100 advertisers.
Activating an advertiser in Ad-ID is a simple process. There are a variety of code-contract levels available to suit the needs of advertisers of all sizes-- including pro bono and non profits.
For further information, call the Ad-ID customer service team at (704)501-4410, or e-Mail.
For more information about Ad-ID visit The Ad-ID Website
